Adult industry trade paper XBIZ reports that top sex toy makers use sex experts to help sell their products. With the many high-tech sex toys out there, users want to know how to use them. Sexperts help customers to know what they’re doing when they’re “doing” themselves or others.
Arianna Rodriquez says that “Manufacturers such as CalExotics, Pipedream,Doc Johnson and Topco have sexperts on staff to directly provide advice and information.”
Kim Airs, Topco’s retail and sexuality specialist, helps advise customers on how to use the products to get the maximum benefit from them. “To associate a brand with a sexpert who has credibility and is trustworthy in advice and knowledge, gives the manufacturer an advantage in the sexual health products retail world,” she says.
Airs, a pioneer in the sex toy store business, thought of the idea of an upscale retail sex shop in 1992 after a conversation with a sex expert who complained she couldn’t find a space to hold her G-spot workshops. She opened a store in Massachusetts, sold it after it became a success, then moved to Los Angeles and opened another store. Today, her online store Grand Opening.com is throbbing and open for sexy business.